ANANTA’s in-game brands and companies: every one NetEase has shown

NetEase has put more than 30 brand names into ANANTA’s official materials. Six have in-world websites on anantagame.com, about a dozen are named in NetEase’s texts and trailer descriptions, and the rest are signs, ads and logos in the trailers. NetEase hasn’t called any of them a parody of a real company or announced a real brand in the game.

Which brands have their own websites?

Six, plus a government agency. The official site runs pages written as if they belonged to companies in the game’s world: Saturn Entertainment, Aerie Bank, Vault Security, Zenith Project, Fubao Food and Scope, plus a service portal for the Lingjing Supervisory Agency. On the home page all seven sit in a block titled Collaborators, mixed in with real partners: PlayStation, Steam, the App Store, Google Play, AMD and NVIDIA GeForce RTX (fact in the registry).

Everything else comes from the site’s district sections, NetEase’s press releases and trailer descriptions, and the trailers themselves. Six of the companies are pinned to their cities on our interactive map, and most brands below have a page in the businesses database. The agency is a government body rather than a company; its part in the plot is in ANANTA story and world explained.

Banks and corporations

• Aerie Bank: Nova City’s bank for wealthy clients and large corporate groups, chaired by Lily Leonas, heir to the Leonas family business. A hacked layer of its page accuses the bank of hiding assets and moving money offshore for Leonas Enterprises and calls it the money bag of the Nova syndicate.
• Leonas Group: the Leonas family’s business group, which the bank backs in real estate, pharmaceuticals and overseas projects. NetEase has shown it only on the bank’s page.
• Reign Construction: the main business of Reign Group, which the official site calls the largest conglomerate in Nova City, from big building sites to real estate agencies around the corner. As for what the group did in the past, the site says, the less you know, the better.
• Vault Security and its owner, Vault Dynamics Group: a private security firm with a self-supplied armed division. It sells three contracts, from two licensed officers up to a 12-member armed team with a Chaos security advisor, runs more than 200 vehicles including armored cars, and serves Nova City.
• Nova City Energy and Pinnacle Construction: named once, in Aerie Bank’s list of long-term partners.
• NOVA BANK: a sign on a building behind Taffy, the Captain and a blond young man in the Launch Date Trailer (0:24). NetEase hasn’t described this bank.

Media, entertainment and apps

• Saturn Entertainment: Nova City’s entertainment empire. Its page says it began as a local TV station in the city’s early days and grew into film and TV, music distribution and new media, with a trainee program that has launched idol groups. Its star director, Minajima Kazu, made The Boss, Everyday Officer and No Man’s Land, and The Boss earned the Golden Sea Lion Award for Best Director. In the 2025 gameplay trailer, a building with a SATURN sign stands over a burning crossroads in a news report about the ACD (1:23).
• Scope: an in-world app with the slogan “Turn Your Visions into Vibes”. It has its own item in the official site’s menu; what it does in the game, NetEase hasn’t explained.
• Sonic Boom Club: a party venue named in NetEase’s December 2024 press release. NetEase hasn’t shown it.
• Billboards: FUN FACTOR in the skyline behind Taffy in the 2024 teaser (0:08), Battle Resolve over a crossing in the announce trailer (0:18) and GLAM-SPORT GO! over a dusty lot in the 2025 gameplay trailer (1:51). What they advertise, NetEase hasn’t said.

Tech and robots

Zenith Project is a robotics company from Chongxiao. Its page lists a YunDi C3 delivery robot, a YunXun U8 drone and the Dubhe X6 and YunZhu Z5 humanoid robots, and describes Zenith Park, an area around its headquarters that is open to the public. The company’s news says it has installed an automated tea processing line in Longqi Village, that its founder, Ji Yunzhou, is entering the smart vehicle business and that its AI lab is recruiting volunteers. In Chinese the company (云宙计划) shares its name with Zenith Tower (云宙大楼) in Mingpu District.

The 2024 announce trailer adds AURA DYNAMICS, whose ads line a basketball court (1:48); nothing else about it is known. The people behind these companies, Lily Leonas, Minajima Kazu and Ji Yunzhou, are among the named characters in ANANTA’s city residents and NPCs.

Food, drinks and shops

• Fubao Food: a snack maker that began as a handmade-snack shop on a Chongxiao street corner and now sells nationwide. Its page lists four lines: dairy drinks such as Fubao Milk and Fubao Oat Milk, baked goods such as tea-flavored biscuits, candy, and frozen treats up to snow skin mooncakes. Its news includes a walking guide to Lingyun that follows Fubao graffiti.
• Joy Cart Market: a supermarket that the Broadcast Goose advertises at Weilan Lake: “Joy Cart Market! Joy Cart Market! Chips half off! Chips half off!”
• Rodriguez: the hot dogs that Frank Forker sells in Downtown with two rhyming slogans, “Sayonara, sadness!” and “Begone, worries!”
• TUTOCOLA: a cola. Its boxes, with the slogan Bubbles of Joy in Every Can, fill Taffy’s rooftop in the 2024 teaser (0:08), and a box flies past Shi Ye’s motorbike in the Launch Date Trailer (2:12).
• SHANNON: a dairy whose cow-spotted building appears in the 2025 gameplay trailer (0:01) and the Launch Date Trailer (0:28), with the Captain and Taffy outside it both times.
• FLEXLETIC: a sportswear store in the 2025 gameplay trailer. A girl walks in, and a shop menu with the FLEXLETIC logo lists clothes with prices (4:18; seen in footage).
• Other shop signs seen once in the 2025 gameplay trailer: TAKE:Q (1:23), the CITRUS GROVE café (3:00) and HYPERCORE GYM (5:27). The 2024 announce trailer has an ALL WEAR store with a Super Discount sign (0:58).

Cars, racing and deliveries

KAZAMA is the brand NetEase shows most often around cars. It is on ads over a street race in the 2024 announce trailer (0:16), on an SUV’s spare wheel (0:18), on the Black Metal Crew’s off-road trucks in the 2025 gameplay video (6:52) and on a racer’s jacket in the Launch Date Trailer (0:52). In the 2025 gameplay trailer, an ad for cars in a subway passage has three panels: the Sandstrom 200 Highland, an off-road model called Elegant with KAZAMA in small letters under the name, and the Hybrid P300 (1:31). Our assessment: that makes KAZAMA a carmaker in the game’s world, though NetEase hasn’t described it in its texts.

Shi Ye’s red-and-white motorbike has ACCARDI on its fairing (Launch Date Trailer, 2:12), and the street race in the announce trailer has N90 and TURBO ads next to KAZAMA (0:16). Producer Ash told Famitsu that you buy a car whose design you like, then upgrade its tires and engine and repaint it (fact in the registry). Whether in-game cars carry these brand names, NetEase hasn’t said; the vehicles themselves are covered in ANANTA vehicles and cars.

Two companies give you work. The official description of the 2025 gameplay trailer says the team takes missions from organizations such as the NCCA, DK9 and Cat Express (fact in the registry). Cat Express is a delivery company. What DK9 does, NetEase hasn’t explained, and the same trailer shows a DK9 sign over a yard covered in gang graffiti (5:27).

Is any company a gang front?

NetEase hasn’t tied any company to a gang. The gang the official site names, ParaBoar, runs the Veluxity Zone and appears in the same district section as Reign Construction, with no stated link between the two. Several companies get a dark side all the same: Reign Group’s past, Aerie Bank’s hacked page about the Nova syndicate, Vault Security’s armed division and DK9’s yard full of graffiti. How crime works in the game is in can you be a villain in ANANTA.

Are the brands parodies of real companies?

No source we found says so. NetEase names Shanghai, Hangzhou and Tokyo as inspirations for its cities (fact in the registry) but hasn’t linked any company to a real one, and we haven’t found press coverage that does. Our assessment: one name does look like an in-joke. Fubao Food’s news lists a collaboration with NetYes, which in Chinese is 网耶, one character away from NetEase’s own Chinese name, 网易. NetEase hasn’t commented on it. How ANANTA compares with GTA 6 in other ways is in ANANTA vs GTA 6.

Has NetEase announced real-world brand collaborations?

Not inside the game. The only real companies in the official site’s Collaborators block are platforms and hardware makers: PlayStation, Steam, the App Store, Google Play, AMD and NVIDIA GeForce RTX. In August 2026 NetEase announced NVIDIA DLSS 4.5 for the PC version (fact in the registry). NetEase’s 2026 press release names Warner Bros and Mojang as partners of NetEase Games as a company, not of ANANTA. No tie-in with a real food, fashion or car brand has been announced.

Can you shop at these brands?

Shopping exists, but NetEase hasn’t tied it to the brands on its site. Besides the FLEXLETIC store, NetEase’s 2026 press release lists cinemas, mahjong parlors, arcades, cat cafés, gyms, restaurants and clothing stores among the places to visit. Paid content is mainly cosmetic: outfits, vehicles and homes (fact in the registry). Everything else to do in the city is in what to do in ANANTA.

What NetEase hasn’t said

• Whether you can buy Rodriguez hot dogs, TUTOCOLA or Fubao snacks, or shop at Joy Cart Market.
• Whether you can own or run a business. Producer Ash has talked about buying cars and renovating homes, not shops.
• Whether you can work for these companies beyond missions from the NCCA, DK9 and Cat Express.
• What KAZAMA, ACCARDI and NOVA BANK are, and whether in-game cars carry brand names.
• Whether the in-world websites tie into the game, for example Scope as an app on your phone or Zenith Project’s call for volunteers as a quest.
• Whether any real brand will appear inside the game.

ANANTA launches on January 15, 2027 on PC, PS5, iOS and Android (fact in the registry).